Showcase · Marketing & campaigns

Hermes World

A year of marketing design for an international delivery leader — from expo booths in Hamburg and Chicago to office walls and truck livery.

Above the line Below the line B2B & B2C Environmental graphics

Client: Hermes World, logistics
Role: Designer
Timescale: Over 1 year
Team: Me and 3 marketers
Tools: InDesign, Illustrator, Photoshop, PowerPoint, Word

Hermes office glass wall graphic: Your international delivery partner, with illustrated European landmarks

01 — The brief

A trusted name in international delivery

Hermes World needed marketing that presented it as a trusted leader in international delivery — consistently, across every channel and market.

Working with three marketers for over a year, I designed for trade shows, offices, vehicles, print and web, built around one idea: global connectivity.

02 — What I made 2 expos in Hamburg and Chicago — plus everything around them.

Expo boothsCustom landmark illustrations — Eiffel Tower, Big Ben, Sagrada Família

Office wall graphicsLarge-scale walls showing the international network

InfographicsReverse logistics and delivery routes, made simple

Truck liveryExterior graphics for delivery vehicles

Print and webFlyers, brochures, posters, presentations, banners and web graphics

03 — Selected pieces

From the show floor to the street

Hermes expo stand: Your international delivery partner, with illustrated European landmarks and a branded counter — **Expo stand**Custom landmark illustrations for Hamburg and Chicago

myHermes truck livery from front, both sides and back: Delivering parcels to a cleaner London — **Truck livery**Front, side and rear artwork for the hybrid myHermes fleet

Hermes International leaflet: Your gateway to Europe and beyond, with illustrated landmarks — **International leaflet**B2B: the landmark illustration carried into print

Hermes Sunday Delivery leaflet, front and back — **Sunday Delivery leaflet**B2B: a new service, explained in one sheet

myHermes ParcelShop poster: Collect, send or return your parcels here — **ParcelShop poster**B2C: in-store poster for the ParcelShop network

Two Hermes web banners: voice parcel tracking and Hermes Messenger SMS platform — **Web banners**Campaigns for voice tracking and Hermes Messenger

Illustrated infographic comparing standard routing with reverse trunking between hub, depots and retailer — **Reverse trunking infographic**A complex logistics change, made easy to follow

Two branded Hermes desktop wallpapers shown on laptops — **Digital wallpapers**Branded desktops for staff, with IT service desk details

04 — In their words

“Zuzanna is highly efficient at producing effective, high-quality design work, which hits the mark every time.”

Sam Butterworth
Head of Marketing, Hermes World

Flat illustration of a Hermes delivery truck with aeroplane wings, showing road and air delivery — **Icon illustration** · Road and air delivery in one image

Next project FALKN

YouSpark Digital · Leeds, United Kingdom zu@youspark.digital