Showcase · Marketing & campaigns

Chaser

Six months of marketing design for an AI fintech start-up — from HubSpot landing pages to trade show stands.

Above the line Below the line Digital & print

Client: Chaser, fintech
Role: Designer (maternity cover)
Timescale: 6 months, remote
Team: Me and 2 marketers
Tools: InDesign, Illustrator, Photoshop, HubSpot

Chaser trade show stand: $6 billion collected, 90%+ success rate, product benefits and award badges, with a branded counter

01 — The brief

Step in and keep the marketing moving

Chaser is a fintech start-up whose AI helps businesses collect payments. While their main designer was on maternity leave, I joined remotely as their designer.

Working with two marketers, I produced everything the team needed — online and offline — keeping the brand consistent across every format.

02 — What I made 11 different formats in six months, from screen to stand.

HubSpot landing pages Social media ads Email newsletters Banners Icons Illustrations Presentation decks Fact sheets Guides Leaflets Trade show expo stands

03 — Selected pieces

One brand, every channel

Chaser expo stand artwork beside a photo of the finished stand at a trade show — **Expo stand, artwork to event**The artwork and the stand on the show floor

Four flat illustrations in Chaser navy and orange: compliance, automation, decision-making and teamwork — **Illustrations**A custom set in the Chaser palette for blog and campaigns

Two Chaser guide covers: What to do when customers aren’t paying, and How to set credit limits — **Guides**Downloadable guides with illustrated covers

Two-page Chaser fact sheet for accounts receivables services with benefits, icons and customer quotes — **Fact sheet**Clear benefits, icons and social proof on one sheet

Chaser user case study document for Kain Knight: cover, company overview, objectives and software pages — **Customer case study**A multi-page story with tabbed navigation and key results

Two Chaser web banners: Collect customer payments without the work or stress, with Download fact sheet button — **Web banners**Campaign banners driving fact sheet downloads

04 — What the team said

In their words

“Zuzanna worked with us for 6 months at Chaser and her natural talent for design was obvious as soon as she started in the marketing team. She is a fantastic team player, patient, kind, and always open to taking on new tasks learning new skills.”

Amaya Woods
Senior Growth Marketing Manager, Chaser

“Zuzanna is a very skilled designer whom I’ve been fortunate enough to work alongside at Chaser for the past 6 months. We worked on several successful projects together, including creating content guides, web pages and promotional assets for events. She is dedicated, positive, honest and was a great asset to our team at Chaser.”

Inga Shibsted
Senior Marketing Executive, Chaser