YouSpark Digital
Hi, I'm Zu — Zuzanna Lumanisha

Brands and digital products that speak with clarity & impact.

Senior Creative & Product Designer with 18 years across branding, visual identity, UX/UI, websites, mobile apps and integrated marketing — for startups, SMEs and purpose-driven organisations.

View case studies Get in touch
18 years in design
6 in-depth case studies
100+ clients worked with
Leeds working UK-wide

A few of the clients I’ve worked with

From start-ups and charities to colleges, museums and international brands.

  • FALKN
  • Hermes
  • Chaser
  • One Team Tech
  • Leeds Museums & Galleries
  • Bradford College
  • VISION
  • Nexus Vehicle Rental
  • MARSS
  • Alpha A2Z Local
01 — Selected work

End-to-end projects, from discovery and brand identity through to shipped product.

FALKN roof rack e-commerce website shown on a desktop monitor
FALKN
Product design UX audit E-commerce Brand identity
One Team Tech website homepage on a laptop
One Team Tech
Brand identity Product discovery Website UX/UI
Stop Hate UK reporting app capture screen on a phone
Stop Hate UK
UX research Product design App redesign
Hoteligo hotel booking app screens on three phones
Hoteligo
Research Mobile app design
Marketing & campaigns
Chaser trade show stand
Fintech start-up Chaser Six months of marketing design — HubSpot pages, expo stands, guides, social and email.
View project
Hermes office wall graphic with European landmarks
International logistics Hermes World A year of campaigns — expo booths in Hamburg and Chicago, office walls and truck livery.
View project
Need design support — one-off or ongoing? Brand, product or campaign — tell me what you’re working on.
Start a project
Portrait of Zuzanna Lumanisha
02 — About me

Designer, strategist, studio founder.

I’m Zu, a Senior Creative & Product Designer based in Leeds. For 18 years I’ve helped organisations — from start-ups to international brands — explain what they do clearly and look the part doing it.

I run YouSpark Digital, and I’m also part-time Head of Design at a technology start-up. With a Master’s in Business Management & Entrepreneurship, I design with the commercial goal in mind, not just the look.

How I work

01
Straight to the designerNo account managers or hand-offs — you talk to the person doing the work.
02
Strategy and craft in oneA business background and 18 years of design, so ideas start from your goals.
03
Brand to buildOne designer from identity through UX to the website, app and print.
04
Developer-readyDesign systems and annotated handoff that build teams can trust.
05
FlexibleOne-off projects, ongoing support or embedded with your team.
03 — What I do

One designer. The whole brand-to-product journey.

I help organisations communicate with clarity — shaping the identity, then carrying it consistently into websites, apps and everything printed.

01
Branding & visual identityLogos, visual identity systems, brand guidelines, rebrands
02
UX research & product designDiscovery, UX audits, user testing, prototypes, design systems
03
Websites & appsUX/UI for web and mobile apps, WordPress development, vibe coding
04
Marketing & printCampaigns, expo stands, brochures, adverts, packaging, presentations
Sectors I know wellTech & fintechCharities & social impactE-commerce & retailFashion & lifestyleAutomotive & outdoorLogistics & deliveryManufacturing & industryDefence & securityProfessional servicesMedia & publishingEducationArts & cultureTravel & hospitalitySport & leisure
04 — Kind words

What clients say

“I’ve had the pleasure of working with Zu for around ten years. She is a great designer, adept at both graphic and web/app front-end design.”
Samuel Butterworth
Global Head of Marketing, FALKN

“Zuzanna is a very talented designer. The work she has done for my re-brand as a consultant and work for my other clients is absolutely spot on.

Not only does she have a great ability for design; she has worked very well with each client to understand their needs, to come up with a very original and dynamic end product every time.

I would happily recommend Zuzanna to even the most demanding people. Not saying I am demanding but I value attention to detail which is something that Zuzanna definitely has!”

David Frazier
Co-founder, One Team Tech
“Her natural talent for design was obvious as soon as she started in the marketing team. She is a fantastic team player, patient, kind, and always open to taking on new tasks.”
Amaya Woods
Senior Growth Marketing Manager, Chaser
“We worked on several successful projects together, including content guides, web pages and promotional assets for events. She is dedicated, positive, honest and was a great asset to our team.”
Inga Shibsted
Senior Marketing Executive, Chaser

Let's build something meaningful together.

Emailzu@youspark.digital Call07753 466990 WhatsAppMessage me LinkedInzuzannalumanisha
YouSpark Digital · Leeds, United Kingdom